M-Gibes College of Business and Management, UK (MGCBM) is a business school based in Ghana, Nigeria, United Arab Emirates (UAE) and an administrative office in London, United Kingdom, giving International Students access to outstanding Business and Management Faculties from around the world.
No.12, Tetteh Okulley Street, Achimota Neoplan
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Overview The aim of this course is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management and other elements. Learning Outcomes Learners will: Be able to critically analyse
Overview The course seeks to provide learners with a thorough understanding of procurement and supply management from a strategic, technological, process and relationship perspective. The goal is to provide insights on the role of procurement within supply chain management, the tools and techniques to assess sourcing options, the negotiation and contractual issues encountered with suppliers,
Overview The objective of the OTHM Level 3 Diploma in Business Studies qualification is to provide learners with an in depth understanding of the operations and structure of businesses. Successful completion of this qualification will equip learners with the underpinning knowledge and skills required to succeed in employment or further studies. Entry requirements OTHM Level
Overview The objective of the OTHM Level 5 Diploma in Business Management qualification is to provide learners with an excellent foundation for a career in a range of organisations. It designed to ensure that each learner is ‘business ready’: a confident, independent thinker with a detailed knowledge of business and management and equipped with the
Overview The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication
Overview This course aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the
Overview The aim of this course is to develop learners’ understanding of up-to-date knowledge of the business environment, and competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The course provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued
Overview This course aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media and identifies the theoretical underpinnings such as issues of
